The Dirty Thirty

The first, and only, car I've own — it shows.
The first, and only, car I’ve own — it shows.

“For the first thirty years of your life, 
you make your habits.

For the last thirty years of your life,
your habits make you.”
— Hindu Proverb


My 30th birthday is here (dirty thirty), it’s going to be a great natal year — I can feel it.

Although at 30 years old, I didn’t expect to be broke, have a clunker that leaks oil faster than I can add it, and living with my parents with my wife and kids. See, life doesn’t always work the way you expect it to be, you have to work hard to do the unexpected. And although it may look rough on the outside I can see the light, even though it’s a speck, it gets bigger and brighter every day — that’s what I’m working for, progress.

In my early 20’s I was doing what was expected: getting a good job, saving up for a house, trying to fit in. But I later realized that it I wasn’t getting to where I wanted to go. I loved being an art director at an ad agency, come up with challenging ideas, designing art that can be seen all over the city, working with highly creative people, I didn’t love the idea of working for someone else. Waking up everyday for the hour-long morning commute and not being in control of my life. So I quit my day job and made a change.

Change the World

Sensation is my gateway drug into the food industry and now that I’m in it, I can change it. The food-industry is a failing system that’s made up of highly-process crap that people no longer want. For the next thirty years of my life I want to disrupt the broken food industry — that’s my main goal.

So for my birthday, I’m not asking for much, I want you to help me change the broken food industry simply by the way you eat. On your next meal, try to make it something that is natural, real, or local.

If there’s one thing that I’ve learned in my last 30 years on this planet, it’s this: Slow down and listen to yourself. Before you can change the world, you have to change yourself first.

Do it big.

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