Tag Archives: sensation

How I debuted a new product with no cash, investor, or loan

Hanley's Strawberry Vinaigrette
Hanley’s Louisiana Strawberry Vinaigrette — Taken in my backyard on my kids swing-set

Back in January, I wrote an article asking readers to vote on the next salad dressing we make. One called Greek, Crack, or a Strawberry Vinaigrette and the winner will be at the farmers market to taste and to purchase (here is the article). Almost 50% of the votes where for the Strawberry Vinaigrette, so I got to work the next few days to make the perfect batch. Once I had a batch that I was comfortable with I pitched it to my top 3 selling grocery stores, asking them to pre-order 35 cases (12 bottles per case) to help me bring this to market. I only needed two of the three stores to make my projected batch of 150 cases, without hesitation from the store managers… I got all three. Continue reading How I debuted a new product with no cash, investor, or loan

Gaye Sandoz, The Shelf Jeannie (The DOcast)

Gaye Sandoz doing her thing… stare at this picture for 3 seconds.

There’s no business like the food business, and Gaye Sandoz has been doing it for over 37 years. She is a chef by trade (and for Tony Chachere’s), took Cajun Injector on QVC, published her own cookbook, launched a kitchen product line, and kickstarted the first two food incubators in Louisiana (Edible Enterprises & LSU’s Food Incubator). If there’s anyone who knows how to get your food product on the shelf, it’s her. I’ve been fortunate enough to meet her and she has helped me get my salad dressing on the shelf in 30 days (your mileage may vary). Continue reading Gaye Sandoz, The Shelf Jeannie (The DOcast)

A local favorite, undressed — Sensation Salad Dressing (plus goodies)

I’m extremely excited to say that Hanley’s Sensation Salad Dressing  is making its début 9/28/12, after two years perfecting a family recipe. Although, my family has been making the dressing for decades. It has become our “house” dressing at every occasion.

One day I was at the grocery store getting ingredients to make our dressing, when I walked past the salad dressing aisle and just stopped. A lightbulb went off. I asked myself, “why isn’t this in stores?” Sensation salad dressing is a classic in southern Louisiana — not only is it a delicious dressing, but the locals know it and love it. Then, I ran back home, made the dressing, and started planning.

Dressing in the making

I became obsessed with the dressing. Our family ate it at least three times a week, every week for over year. I tried different ingredients to make the perfect batch, and even had “salad parties” to taste test batches side-by-side. My daughter would sit on the counter and help taste test as we made the dressing. She liked it so much that she would walk around with a little cup and a spoon eating it like ice cream.

Every time I went to the grocery store, I would wander down the salad dressing aisle and question random people. I would ask “so, have you heard of Sensation salad dressing?”. The usual response was “yes, but can never find it!” At the same time I’m thinking, “not yet!”

Not only did I want to fill the void with the dressing in Louisiana, but I wanted to make an impact if possible. Using locally sourced ingredients and making it as natural as it could be.

Here are a few pictures of the process:

Testing batches Sensational mess Cheese testing First bottles New bottles Batch run Bottling Family support

It’s more than just dressing

  • It’s local. Bottled in Louisiana, Louisiana Certified, and made with hand-squeezed Louisiana lemons*.
  • It’s real. Made of authentic ingredients you’ve heard of — no gums, preservatives, or additives.
  • It’s good for business. 5% of proceeds go to Edible Enterprises, an incubator for food entrepreneurs.
  • It’s good for the planet. The recyclable glass bottle is better for the planet (and the flavor) than plastic. We also donate to 1% for the Planet to support environmental causes.
  • It’s low carb and gluten free.
  • It’s pretty damn good!
* = Working with farmer

The goodies

Free coupon ( Promotion over )
Who doesn’t like free, right? All you need to do is comment on this blog post. Within your comment let me know if you’ve heard of Sensation salad dressing.

Pre-orders
If you would like to pre-order a few bottles, or a case (retail only), click the link below. If you live in Baton Rouge, I’ll personally deliver it to your door.

Click here to pre-order.

Stay tuned
I’m having a launch party at the end of the month and I’ll post details later next week.

UPDATE: The launch party is in full swing, here’s the details:
sensation-launch-party.eventbrite.com

UPDATE: Hanley’s Foods website is now live

Also, be on the look out on 9/27/12 @ I10 around College during rush hour ( UPDATE )

I’m really excited about this, I hope you like it.