Tag Archives: no budget marketing plan

How I debuted a new product with no cash, investor, or loan

Hanley's Strawberry Vinaigrette
Hanley’s Louisiana Strawberry Vinaigrette — Taken in my backyard on my kids swing-set

Back in January, I wrote an article asking readers to vote on the next salad dressing we make. One called Greek, Crack, or a Strawberry Vinaigrette and the winner will be at the farmers market to taste and to purchase (here is the article). Almost 50% of the votes where for the Strawberry Vinaigrette, so I got to work the next few days to make the perfect batch. Once I had a batch that I was comfortable with I pitched it to my top 3 selling grocery stores, asking them to pre-order 35 cases (12 bottles per case) to help me bring this to market. I only needed two of the three stores to make my projected batch of 150 cases, without hesitation from the store managers… I got all three. Continue reading How I debuted a new product with no cash, investor, or loan