In the early dawn of the internet, it wasn’t easy for an independent artist to sell their music online — so Derek, an musician himself, decided to create a system where he could. Then his friends, and friends of friends, wanted to do the same thing — that’s when CD Baby was born. It later became a lean sales machine producing over $100 million dollars in sales and servicing over 200,000 musicians. Derek later sold CD baby, giving proceeds to charity, in 2008 for $22 million — he’s also a best-selling author, musician, programmer, world traveler, and circus ringleader (to get over his fear of public speaking.)
I have the pleasure to speak with Derek, via Skype from his home in New Zealand, to talk about marketing, automation, and how it applies to product-based companies.
Do you want to know what it takes to startup your own restaurant? Well then, meet Bradley Sanchez, he went to school for art, worked on Broadway Street, and started his first restaurant, The Salad Shop, by the age of 25.
I had the opportunity to sit down with him at his place, in Baton Rouge, to talk about what it takes to start your own restaurant in a highly saturated market.
Robbie Vitrano started an ad-agency in New Orleans, Trumpet, that took a major part in the city’s recovery from Hurricane Katrina. He co-founded Naked Pizza, an international pizza chain that uses simple, wholesome, natural ingredients. And Idea Village, the local watering hole for entrepreneurs and like-minded people in New Orleans.
I had the pleasure to sit down with him at Laurel Street bakery (please excuse the noise in the audio) in New Orleans, to talk about how important branding is for a new company to grow.
Back in January, I wrote an article asking readers to vote on the next salad dressing we make. One called Greek, Crack, or a Strawberry Vinaigrette and the winner will be at the farmers market to taste and to purchase (here is the article). Almost 50% of the votes where for the Strawberry Vinaigrette, so I got to work the next few days to make the perfect batch. Once I had a batch that I was comfortable with I pitched it to my top 3 selling grocery stores, asking them to pre-order 35 cases (12 bottles per case) to help me bring this to market. I only needed two of the three stores to make my projected batch of 150 cases, without hesitation from the store managers… I got all three. Continue reading How I debuted a new product with no cash, investor, or loan→