Tag Archives: farmers market

How I debuted a new product with no cash, investor, or loan

Hanley's Strawberry Vinaigrette
Hanley’s Louisiana Strawberry Vinaigrette — Taken in my backyard on my kids swing-set

Back in January, I wrote an article asking readers to vote on the next salad dressing we make. One called Greek, Crack, or a Strawberry Vinaigrette and the winner will be at the farmers market to taste and to purchase (here is the article). Almost 50% of the votes where for the Strawberry Vinaigrette, so I got to work the next few days to make the perfect batch. Once I had a batch that I was comfortable with I pitched it to my top 3 selling grocery stores, asking them to pre-order 35 cases (12 bottles per case) to help me bring this to market. I only needed two of the three stores to make my projected batch of 150 cases, without hesitation from the store managers… I got all three. Continue reading How I debuted a new product with no cash, investor, or loan

Vote on the next salad dressing

You decide the next salad dressing: Hanley's Greek, Crack, Louisiana Strawberry
Click to enlarge

I’m back in the kitchen like a mad scientist perfecting the perfect batch, and my girls are the toughest food critics on the planet. If they like it, I know you will. But the style, and flavor profile is unique to everyone, so I wanted to have a vote.

I hand-craft and design each bottle from the ingredients, to the packaging/design, to bottling it. So this gives me the advantage of perfecting every aspect of the product from scratch to the store shelf. Now I can invite others to help me with that process — which I think is pretty cool.

My 4 year old randomly changed her favorite color from purple to blue and she wanted to know if I can make a blueberry salad dressing. So, as a bonus, imagine a Blueberry Vinaigrette similar to the Strawberry, but substituting the strawberries and pecans for blueberries and almonds.

It would mean a lot to me if you could take out 5 seconds and vote on the next salad dressing. The contest ends 1/27, two weeks from now and I’ll post back the results here.

Vote, share, ask questions in the comments — you guys are the ones that help decide on the next salad dressing. And I’ll let you know when I’m handing out free samples at the farmers market on 2/2/13 (in Baton Rouge) to try it.

[ UPDATE: The contest is over, the winner is Strawberry Vinaigrette and you can now get it online at www.hanleysfoods.com/strawberry]