Tag Archives: entrepreneurship

Gaye Sandoz, The Shelf Jeannie (The DOcast)

Gaye Sandoz doing her thing… stare at this picture for 3 seconds.

There’s no business like the food business, and Gaye Sandoz has been doing it for over 37 years. She is a chef by trade (and for Tony Chachere’s), took Cajun Injector on QVC, published her own cookbook, launched a kitchen product line, and kickstarted the first two food incubators in Louisiana (Edible Enterprises & LSU’s Food Incubator). If there’s anyone who knows how to get your food product on the shelf, it’s her. I’ve been fortunate enough to meet her and she has helped me get my salad dressing on the shelf in 30 days (your mileage may vary). Continue reading Gaye Sandoz, The Shelf Jeannie (The DOcast)

Find your purpose with your passion

When you love what you do, you’ll never work a day in your life.

If there is one thing I could recommend to someone who wants to change their life or become an entrepreneur, it would be to find something you’re passionate about and turn it into a product or service. Design this product or service in a way you would want it, then, once you’re happy with it — test the market and see how it reacts. You can learn so much about your idea once you make it and share it. You’ll never know what it could be if you don’t. If you have an itch for something, scratch it. If not, no worries — I’ve put together a challenge to extract it from your brain.

Scratch your own itch

“If you’re into kite-surfing and you want to become an entrepreneur, do it with kite-surfing.”
Sir Richard Brandson

A high school coach wanted to make a lighter shoe for his track team. So he went in his workshop, poured liquid rubber in the family waffle maker and made a lighter shoe. Nike was born. Now it’s the best selling running shoe worldwide. (Bill Bowerman)

A kid that loved playing with iPhones wanted to create an app. He begged his parents to get the $100 Apple iPhone developer kit (to code iPhone apps) and coded all night. He now has two apps launched and works for a tech company in NYC, the best part — he is only 12 years old. Watch this amazing Ted video. (Thomas Suarez)

An unemployed factory worker who was passionate about cars, wanted a sports car that made him happy. While building “the people’s car” (Volkswagen Beetle) for Hitler, he slowly developed his dream car. Porsche was born. (Ferdinand Porsche)

A man wanted to share his favorite salad dressing with more than his family and friends. He got to work by making large batches of his dressing in a bathtub in the basement. Newman’s Own was born. They’ve also donated over $330 million to charities. (Paul Newman)

A college dropout who was addicted to technology, envisioned a personal computer in every household. So he went to work in his mom’s garage and started a computer company. Apple was born. (Steve Jobs)

All of these influential leaders had one thing in common, a passion. Continue reading Find your purpose with your passion

Product Calculator for Startup Food Entrepreneurs

Crunching Numbers — Photo credit: Annette Murnane

As some of might know, I’m in the process of launching my own salad dressing. When creating it, I was looking for a simple calculator to crunch numbers, ingredients, and profits. And I found that there just isn’t any good calculators out there.

So I made one.

My goal was to quickly calculate 4 main areas:

– Cost per unit
– Scalability costs
– Wholesale cost/profit
– Cashflow

The calculator is measured in ounces and was designed for liquid products, but the numbers can still apply to any type of measurement.

In converting cups/tablespoons/pints/etc. to ounces, I used Convert by Tap Tap Tap. It’s a beautifully designed conversion calculator.

So there you have it, a simple calculator to take grandma’s jam to main street.

Make it count.

[ Download it ] (Excel)