I’m a big believer of the power of podcast, it’s selective learning. Why let others dictate the information you hear on the radio when you can control the exact content you want to listen to or educate yourself on a topic of your interest. I normally listen to podcasts while others listen to the radio — driving, cleaning the house, or anytime that I’m working with my hands. I think podcasts are going to be big in the upcoming years — iTunes recently surpassed 1 billion podcast subscriptions. Being that I’ve always wanted to do a podcast (and while I’m on this journey of starting up a business) I figured why not just do it. Here’s how I did it.
How I started a podcast
I simply grabbed the resources that I had (an iPhone with the earbuds that came with it) and hit record with the build-in voice memo app. I talked to Gaye Sandoz about getting into the food industry and I knew that I would figure out a way to make a podcast later. That’s really it.
Before the interview
I do my homework. Mostly, I’ve already read any books of that person I’m about to interview, trying to learn as much as I can to really understand him/her and to have a meaningful conversation. I also have a mini-script that I keep in Evernote and make sure I can pull it up on my phone or iPad:
- Things to ask (like special giveaways, questions I might have, etc.)
- Things to bring (a checklist like: recording devices, camera, gifts, notepad, most-importantly: Turn your device on airplane mode)
- Intro (who I am and what I’m doing)
- Guest intro
- Guest questions (best to go off-script)
- Ending questions (respect their time)
After the interview
I drop my audios into Adobe Audition (Garageband or Audacity will work fine), delete the small-talk in the beginning and end of the conversation or if we get interrupted, add my audio intro and that’s it. If there’s something I want to add at the beginning, I will. Then I make a bullet list of all the topics (with time-codes), links and quotes from the interview for a birds-eye view of the conversation. I constantly use my own podcast as a source of information.
Some people remove all the uhhs, hmms, stutters, awkward pauses and bad questions from their podcast — I don’t. By doing so, it forces me to be a better host and speaker if I take the time to do it right the first time. You also don’t spend the countless hours editing all that stuff from the audio which saves a ton of time and makes the podcast authentic.
I encourage you to listen to the first 3 episodes of my podcast to see what I’m talking about. I think I’m horrible but I also think that I get better with every interview I make.
How to start your own podcast
If you want to start a podcast, the easiest way to do so is to listen to other podcasts that inspire you. Ask you friends which podcasts they listen to, head over to iTunes to see what other people are doing. When you find a style you like, copy it — it’s an easy way to get started.
Once you develop a platform, you can take it and customize it the way you want it and how you like it. This is your show, you can do whatever it is you want to do. You could make the intro different every time, play you own music, throw in your kid talking — whatever. No producers or directors telling you how to act, you own it and you can do whatever you want. Be creative.
With that, I would like to share a few podcast I like: (iTunes links):
- Chase Jarvis Live
- The Smart Passive Income Podcast
- The Rich Roll Podcast
- The School of Greatness
- The Joe Rogan Experience
- The Lifestyle Business Podcast
- The Random Show
- This Week in Photo
- The Nutrition Diva’s Quick and Dirty Tips
- Freakonomics Radio
- Get Fit Guy’s Quick and Dirty Tips
Minimal Podcast Gear
- iRig MicCast (iPhone video mic)
- Olympus Noise Canceling Microphone (simple interviewing mics, you need two, or one for each person)
- Olympus Mic to iPhone adapter from kV Connection (you need this to draw power from the iPhone)
- The DOcast podcast (shameless self-plug)
- Don’t use this —> Sony Recorder (listen to the Charles Caldwell interview with that recorder)
- Canon Rebel body only with 50 mm lens (simple camera for taking amazing photographs)
- Sensation salad dressing, DO poster (goodies for guest on the show)
- Audio-Technica Mic, Mic stand, and headphones (for online interviews)
- Random Show with Tim Ferriss and Kevin Rose
Style of the podcast
I have a running list in Evernote and when I come across someone interesting or has inspired me in any way, I added them to the list. I then start to hack their email (article coming soon) or cold/call people on the list until I get a response. A very short and simple message about the podcast, people I’ve interviewed, why I think they would be great for the show, and one question at the end — “What do you think?”
Method of recording
I really enjoy sitting down, face-to-face, and talking to someone for about an hour in their domain: office, walking, bar, restaurant, home couch, or coffee shop — In which, I don’t recommend. You want to try and have minimal background noise. I little isn’t too bad, it adds a little character to the podcast, but you don’t want to make it distracting. I found this method of recording to be the very best for me.
And when you’re sitting down with someone, with a discrete microphone, at their own domain; you can really get to know that person and you can have real, meaningful, casual conversation.
Face-to-face interviews are always the best. Once, I actually went as far as flying to Boulder, CO. for the day just to interview Justin Gold (podcast link), and flying back home to NOLA, then driving to Baton Rouge, getting in at 4am. But, that interview was important to me and Justin has been a great mentor for me in the last few months as we grow our food company.
How to gain credibility
If you’re like me, one who doesn’t have much credibility, it’s easier to get people who are local being that you share something in common. Try to reach out the local all-stars in your area or your hometown to start building a base and credibility. Once you grow credibility, it’s easier to get mutual friends from that person.
What’s the business plan?
For my podcast, my plan is simple. Have meaningful conversation with people who inspire me while learning how they got to that point. Boom. But, if I can give a self-plug or promote something I believe in to help pay for the show, I’m all for it.
- Must-see Videos –> Pat Flynn’s Step-By-Step Podcasting Tutorial
- Libsyn.com (for simple monthly podcasting storing)
- Google FeedBurner (to publish and edit your feed, note you can change the title with this)
- Blubrry PowerPress Podcasting (awesome plugin for WP to add your podcast)
- Duplicate Post (WP plugin to duplicate your podcast show notes so that it remains consistent)
One more tip
I wish I would’ve learned this at the beginning, and it’s to not take it so seriously — have fun, enjoy your time, you’re in control of this thing. If you really f*ck up, go back and delete it.
Be sure to stick around, we have some amazing guest coming on the podcast, like Patrick Fellows, Rachel Cruise, Dennis Lannotti, and hopefully one day — Tim Ferriss (click here to help me get him on). Be sure to check out my podcast, The DOcast, on iTunes, YouTube, or Stitcher Radio to get notified when these interviews are out.
If you’ve created your own podcast, I would love to hear it, to be on it, or be a part of it in any way. Let me know in the comments. Cheers!