Category Archives: Food Industry

How it’s made: Sensation salad dressing


This video will take you behind the scene of how we make Hanley’s Sensation salad dressing at Edible Enterprises in Louisiana.

I like to force myself to take action sometimes. On our last batch, I printed this on the back of the label “What how this bottle is made at…”, the day before coming to the factory so that I had to made a video. I really wanted to make one anyway, but I wish the quality could have been better. Sometimes you just have to go with what you have.

We shot this in a single take, no re-dos — just ran through it.

Simple Tech I used

iPhone — Video
With it capable of generating good HD video and I didn’t need any additional equipment, this was perfect for a quick camera

iRig Cast — Sound/boom mic
The iPhone mic pickups every noise around, using this inexpensive mic, it can directly face the mic towards the subject for better audio. And for $30 on Amazon, it’s well worth it. It just pops in the headphone jack of your iPhone.

Premiere Pro — Post video editing
I’m only using this because I’ve used it for many years and I’m already comfortable with Adobe Premiere Pro, however all of these edits could have been made in Apple’s free iMovie or some of the edits in YouTube’s editor.

Let me know what you think or if you have any other suggestions in the comments…

Gaye Sandoz, The Shelf Jeannie (The DOcast)

Gaye Sandoz doing her thing… stare at this picture for 3 seconds.

There’s no business like the food business, and Gaye Sandoz has been doing it for over 37 years. She is a chef by trade (and for Tony Chachere’s), took Cajun Injector on QVC, published her own cookbook, launched a kitchen product line, and kickstarted the first two food incubators in Louisiana (Edible Enterprises & LSU’s Food Incubator). If there’s anyone who knows how to get your food product on the shelf, it’s her. I’ve been fortunate enough to meet her and she has helped me get my salad dressing on the shelf in 30 days (your mileage may vary). Continue reading Gaye Sandoz, The Shelf Jeannie (The DOcast)

Product Calculator for Startup Food Entrepreneurs

Crunching Numbers — Photo credit: Annette Murnane

As some of might know, I’m in the process of launching my own salad dressing. When creating it, I was looking for a simple calculator to crunch numbers, ingredients, and profits. And I found that there just isn’t any good calculators out there.

So I made one.

My goal was to quickly calculate 4 main areas:

– Cost per unit
– Scalability costs
– Wholesale cost/profit
– Cashflow

The calculator is measured in ounces and was designed for liquid products, but the numbers can still apply to any type of measurement.

In converting cups/tablespoons/pints/etc. to ounces, I used Convert by Tap Tap Tap. It’s a beautifully designed conversion calculator.

So there you have it, a simple calculator to take grandma’s jam to main street.

Make it count.

[ Download it ] (Excel)