A local favorite, undressed — Sensation Salad Dressing (plus goodies)

September 15, 2012 - 14 comments. Written by in Announcements, Doing, Hanley's Foods.

I’m extremely excited to say that Hanley’s Sensation Salad Dressing  is making its début 9/28/12, after two years perfecting a family recipe. Although, my family has been making the dressing for decades. It has become our “house” dressing at every occasion.

One day I was at the grocery store getting ingredients to make our dressing, when I walked past the salad dressing aisle and just stopped. A lightbulb went off. I asked myself, “why isn’t this in stores?” Sensation salad dressing is a classic in southern Louisiana — not only is it a delicious dressing, but the locals know it and love it. Then, I ran back home, made the dressing, and started planning.

Dressing in the making

I became obsessed with the dressing. Our family ate it at least three times a week, every week for over year. I tried different ingredients to make the perfect batch, and even had “salad parties” to taste test batches side-by-side. My daughter would sit on the counter and help taste test as we made the dressing. She liked it so much that she would walk around with a little cup and a spoon eating it like ice cream.

Every time I went to the grocery store, I would wander down the salad dressing aisle and question random people. I would ask “so, have you heard of Sensation salad dressing?”. The usual response was “yes, but can never find it!” At the same time I’m thinking, “not yet!”

Not only did I want to fill the void with the dressing in Louisiana, but I wanted to make an impact if possible. Using locally sourced ingredients and making it as natural as it could be.

Here are a few pictures of the process:

Testing batches Sensational mess Cheese testing First bottles New bottles Batch run Bottling Family support

It’s more than just dressing

  • It’s local. Bottled in Louisiana, Louisiana Certified, and made with hand-squeezed Louisiana lemons*.
  • It’s real. Made of authentic ingredients you’ve heard of — no gums, preservatives, or additives.
  • It’s good for business. 5% of proceeds go to Edible Enterprises, an incubator for food entrepreneurs.
  • It’s good for the planet. The recyclable glass bottle is better for the planet (and the flavor) than plastic. We also donate to 1% for the Planet to support environmental causes.
  • It’s low carb and gluten free.
  • It’s pretty damn good!
* = Working with farmer

The goodies

Free coupon ( Promotion over )
Who doesn’t like free, right? All you need to do is comment on this blog post. Within your comment let me know if you’ve heard of Sensation salad dressing.

Pre-orders
If you would like to pre-order a few bottles, or a case (retail only), click the link below. If you live in Baton Rouge, I’ll personally deliver it to your door.

Click here to pre-order.

Stay tuned
I’m having a launch party at the end of the month and I’ll post details later next week.

UPDATE: The launch party is in full swing, here’s the details:
sensation-launch-party.eventbrite.com

UPDATE: Hanley’s Foods website is now live

Also, be on the look out on 9/27/12 @ I10 around College during rush hour ( UPDATE )

I’m really excited about this, I hope you like it.


  • Jenny

    I live in New Orleans and I always get it at Crescent City Grill. I can’t wait to try yours!

  • Celeste Landry Fortier

    SO GLAD someone is genius enough to bottle Baton Rouge’s famous Sensation salad dressing! I am a Baton Rouge native and have had the opportunity to live in New England, California and Arizona. Made MANY friends along the way by making Sensation dressing for them. So its a HIT not just in Louisiana but nationwide…Lets go global! Hoorah for you!

    • http://www.richardhanleyjr.com/ Richard Hanley Jr.

      Thank you for all your help as well.

  • Randy Reyes

    Have never heard of Sensation dressing, but am looking forward to trying some in Texas!

    • http://www.richardhanleyjr.com/ Richard Hanley Jr.

      I’ll let you know if it ever makes it that way.

      • Celeste Fortier

        OH, it will make it that way!

  • Wm Mautner

    Very interested in trying your Sensations dressing

  • Neil d

    Looks delicious!

  • Cindy

    Love Sensation dressing. I make my own, but will definitely give yours a try.

    • http://www.richardhanleyjr.com/ Richard Hanley Jr.

      Thanks Cindy

  • http://www.facebook.com/john.farr.3382 John Farr

    I was just asking my wife the other day why no one made and bottled Sensation Salad Dressing, It’s so popular around here. Thanks for doing this. Can’t wait to try it.

    • http://www.richardhanleyjr.com Richard Hanley Jr.

      Thanks for the comment John! I’m going to be at the farmer’s market on Main street this Saturday (10/13/12) if you want to come out and try it.

    • http://www.richardhanleyjr.com/ Richard Hanley Jr.

      Thanks John. I’m going to at the farmer’s market this Saturday (10/13/12) with free samples to try.

  • disqus_WEGN2ayVit

    man!!!!! this is good thanks … love it … i’m coming work for ya !!!!