In the world of multi-taskers, the ability to simply focus on just one thing is now a unique thing — it’s also a common characteristics of thought leaders like Steve Jobs, Aristotle, and Mark Twain. But, how can you focus when you have hundreds of things that need to be done, and done right now. Let me introduce you into a little procedure I like to call, the daily thought.
Checking email before you start the day will put you into a reactive state of mind. Simply focus on your list before someone else’s, put your phone/computer off or a silence treatment. Airplane mode is now work mode.
What’s the Most Important Thing you can do today?
Every morning, after I help my wife get the kids ready for school, I grab my notepad and pen, then write down the top 5 things that I must do today. Even if it’s something little or something huge, if it’s on my mind — it’s on paper, but on only 5 things.
How long will each take?
On the right side of each item in the list, I put a number in quarter increments to how long that item might take (.25, .5, 1, 3hrs).
What’s most important?
On the left side of each item in the list, I put a number (starting with 1) on the single-most important thing that I need to do. It’s not always the single-most important thing I want to do, but mostly the thing you don’t want to do is what you need to do most.
It’s amazing how focused you can be when you prioritize. When you prioritize the important, stuff gets done.
Block out the calendar
On my digital calendar, I put everything that I need to do in the calendar and how long it will take. It’s easy to see how fast you day can fill up, how you don’t have time to get distracted, how being focused is the key. Sometimes, you can finish up before noon and feel great. But, if you wouldn’t of done this, you would jump to the next goal.
When I had the idea to take my salad dressing to the grocery shelves, I didn’t know a thing about the food industry. All I knew is that I had to make it in an FDA approved kitchen. I looked and talked to everyone I knew that had a kitchen; I could make it in a food truck and wash their tuck in return, I could use a restaurant on a Sunday night when their closed, I could make it at my house if I kept the dogs and kids outside — these where the options floating through my head. Not only did I find a kitchen, I found a proven system that can bring your food idea to the shelves.
In the early dawn of the internet, it wasn’t easy for an independent artist to sell their music online — so Derek, an musician himself, decided to create a system where he could. Then his friends, and friends of friends, wanted to do the same thing — that’s when CD Baby was born. It later became a lean sales machine producing over $100 million dollars in sales and servicing over 200,000 musicians. Derek later sold CD baby, giving proceeds to charity, in 2008 for $22 million — he’s also a best-selling author, musician, programmer, world traveler, and circus ringleader (to get over his fear of public speaking.)
I have the pleasure to speak with Derek, via Skype from his home in New Zealand, to talk about marketing, automation, and how it applies to product-based companies.
Now that I’ve lured you in, I want to share an amazing simple recipe I came up with today. Being that I’m in the works on our Louisiana Strawberry Vinaigrette, I have a lot of fresh strawberries laying around the house and I have to be a little creative. So, I took on the strawberry shortcake, using ingredients from our vinaigrette: Fresh strawberries, cane syrup, and poppy seeds — I have more of that than I know what to do with, our batch consists of over 40,000 local, fresh strawberries.
So here we go, have fun: Read more »