Robbie Vitrano started an ad-agency in New Orleans, Trumpet, that took a major part in the city’s recovery from Hurricane Katrina. He co-founded Naked Pizza, an international pizza chain that uses simple, wholesome, natural ingredients. And Idea Village, the local watering hole for entrepreneurs and like-minded people in New Orleans.
I had the pleasure to sit down with him at Laurel Street bakery (please excuse the noise in the audio) in New Orleans, to talk about how important branding is for a new company to grow.
Everything I’ve done in my life has been self-taught. From computers, coding, design, flash programming (that was a waste of time), animation, video editing, podcasting, marketing, writing, and most importantly, learning — has all been from me schooling myself. So, here’s some stuff that I’ve come across that have helped me and I hope you can find some use of it as well.
Do you know what Twitter, Groupon, and Shopify have in common — Ruby on Rails. It’s a game changer in the way web-base applications are made for developers. It’s also happens to be a by-product when David Heinemeier Hansson was building Basecamp (which is also a by-product). David is a founding partner at 37signals, a best-selling author, a race car driver, coder, hacker, photographer, and a big advocate on working lean, efficient, and remotely.
I make salad dressing. The taste of it should remain perfect from bottling it to pouring it on a salad. I also sell our salad dressing to restaurants and grocery stores (for the salad bar) by the gallon. Unlike consumers, the food service could care less about the packaging and more so on the size, they want the biggest container I can put it in.
Last week I was filling our sample bottles, “Minis”, to hand-out for an event and I noticed that the taste was a little off. It was a little flat and I couldn’t figure out why, it was made fresh, sealed imminently with minimal air (about 2 months ago), and stored in a dark climate controlled environment — these are the perfect conditions to maintain freshness. It turns out not all plastics are created equal, you would ‘think’ purchasing something at the grocery store should be considered safe for consuming — think again. Read more »