Bringing it back

Exactly 4 years ago to this day I published my last article on the day I turned 30 to better focus more on my core business. I have been able to grow my business significantly since then and I’ve also learn a lot of mistakes along the way.


  • Went from 2 SKUs to 30 SKUs
  • Went from selling 1,000 bottles per year to 60,000 per year
  • Went from 50 stores to >500 stores
  • Lost millions dollars!
  • Survived

I’m no expert, by all means, but I can share some crazy stories that has happen to me in life and business, and how I over came it.

For example, one night on my anniversary, I mis calculated how many labels we would need and completely ran out. We had orders that had to ship out the next day, so we spent or ‘date night’ hand-labeling 1000s of bottles of dressing on our kitchen table to ship out the next day. Ahh, another day in paradise. (Photo taken at 1am)

I like to write, read and take a lot of notes. I get lost in the stories I’m telling and like to leave some context for my kids. So as I’m writing about writing, I’m covered in dressing that went didn’t come out perfect and I had to dump 100 gallons down the drain and lost over $1,000 (more to come on this).

Today starts a new day in our company, a day where we make and develop something that has never been done in our industry (more to come on this 😉). Plus it just so happened to by my 34th birthday, exactly 1 year ago the Hollywood producers came to town to film for The Billion Dollar Buyer episode featuring Hanley’s. I invited them to join us in beer and nachos at The Rum House in Baton Rouge, in-which they did.

Cheers to many more stories to come.


The Dirty Thirty

The first, and only, car I've own — it shows.
The first, and only, car I’ve own — it shows.

“For the first thirty years of your life, 
you make your habits.

For the last thirty years of your life,
your habits make you.”
— Hindu Proverb


My 30th birthday is here (dirty thirty), it’s going to be a great natal year — I can feel it.

Although at 30 years old, I didn’t expect to be broke, have a clunker that leaks oil faster than I can add it, and living with my parents with my wife and kids. See, life doesn’t always work the way you expect it to be, you have to work hard to do the unexpected. And although it may look rough on the outside I can see the light, even though it’s a speck, it gets bigger and brighter every day — that’s what I’m working for, progress.

In my early 20’s I was doing what was expected: getting a good job, saving up for a house, trying to fit in. But I later realized that it I wasn’t getting to where I wanted to go. I loved being an art director at an ad agency, come up with challenging ideas, designing art that can be seen all over the city, working with highly creative people, I didn’t love the idea of working for someone else. Waking up everyday for the hour-long morning commute and not being in control of my life. So I quit my day job and made a change.

Change the World

Sensation is my gateway drug into the food industry and now that I’m in it, I can change it. The food-industry is a failing system that’s made up of highly-process crap that people no longer want. For the next thirty years of my life I want to disrupt the broken food industry — that’s my main goal.

So for my birthday, I’m not asking for much, I want you to help me change the broken food industry simply by the way you eat. On your next meal, try to make it something that is natural, real, or local.

If there’s one thing that I’ve learned in my last 30 years on this planet, it’s this: Slow down and listen to yourself. Before you can change the world, you have to change yourself first.

Do it big.

Jay Ducote 2: Bite & Booze &… Barbecue (The DOcast)

Jay Ducote in his office with the new BBQ.
Jay Ducote in his office with the new BBQ.

A year and half ago when I first sat down with Jay Ducote, he told me his story of how he got started in the blogging world and rose to be a prominent food blogger in the South. He also mentioned a barbecue sauce that he was working on. Well, he’s kept his word because a couple weeks ago he launched his magnificent Louisiana Barbecue Sauce to retail stores in Baton Rouge. Between managing a popular food blog, radio show, and launching a new product, he also competed on Food Networks Cutthroat Kitchen recently.

I had the pleasure to hangout with Jay at his stylish office in Baton Rouge to talk about his experiences launching his first retail product.

Continue reading Jay Ducote 2: Bite & Booze &… Barbecue (The DOcast)

Binary Thinking: Train your Mind to be a Machine

Become laser-focused.
Become laser-focused.

I’ve adopted a new policy lately that I’ve found to work pretty well. It’s the art of Binary Thinking: to go all in or all out, to think yes or no, to say let’s do it or let’s not. So whenever I’m thinking of working/doing/starting something new, if it’s not an impulse Hell Yeah! Then I say no. And by saying no to things that I’m not truly passionate about, makes room to do the things I love.
Continue reading Binary Thinking: Train your Mind to be a Machine

DO What's Worth Doing